A privately-held enterprise, SellSmart Real Estate was founded in 2001, and upon approval of the trademark in 2002 began opening additional offices throughout California. Due to the success of their licensed offices, SellSmart has since rolled out a national franchise program. Today, there are approximately 50 offices operating in three states.

Widely recognized for its consumer-driven business model, SellSmart provides home sellers with professional expertise throughout the entire cycle of home selling without paying the standard industry commission. Through use of innovative marketing approaches, sellers are able to realize substantially more savings.

Understanding that technology, effective marketing techniques, and an innovative business model enables them to operate more efficiently without reducing services, SellSmart has opted to pass the savings on to the consumer.