Reputation is important to consumers. Real estate
brokers who base their business on word-of-mouth and repeat business have a
heavy stake in making sure their clients have a positive experience.
The recent popularity of online and discount brokers are
more responsive to consumer demands for savings in both time and money.
Vertical control of the leads threatens to provide an efficient, one-stop
solution for the new demographic. Indeed, real estate brokers must become more
efficient and still provide a high level of service offerings to today’s
sophisticated consumers.
In today's changing industry:
- New agents have less opportunity to compete and succeed
- Listings are more difficult to acquire
- Advertising costs are up and profits are shrinking
- Farming takes years to produce mediocre results
- Discount and Internet companies are gaining higher market share
- Consumers have increasing access to homes on the Internet
- Image advertising is costly and doesn't pay back the cost
The new model allows you to:
- Have a distinct advantage for obtaining listings
- Acquire business you would not otherwise have
- Build a faster referral business from satisfied customers
- Attract business with a competitive marketing message.
- Control buyer and loan business as a direct result of listings.
- Benefits with competitive set fee pricing structure
- Enchance your marketing plan to gain market share
