New real estate business models and technology
providing consumer access to information is changing the real estate business
for Brokers, Salespersons and Mortgage Lenders.
A recent survey indicated that approximately 70%
of consumers stated that they wanted a discount fee structure without
compromising the service that an experienced broker may offer. SellSmart®
is on target with the answer - a comprehensive system to satisfy the expectations of today's
consumer. Informed consumers are the driving force behind industry changes.
Today’s savvy consumer knows there
are more options available than the traditional real estate brokerage firms. As
home prices have far outpaced the consumer price index, commissioned brokers
who increase their profit margins without offering additional value and service
to the consumer are at a disadvantage for acquiring new listings. In fact, with
increased online access to information, consumers end up performing many of the
searches themselves.
Widely recognized for its consumer-driven business model, SellSmart
provides home sellers with professional expertise throughout the entire cycle of home
selling, and the BuySmart® program offers buyer services and incentives.
SellSmart is capitalizing on the market efficiency and economic benefits that are
available through online media by passing those savings onto the consumer.
